# CTRL by SIBT > The agentic marketing platform for growing brands: research, creative, landing pages, email and ads in one place, so you can do what you love while CTRL handles your growth. CTRL is a Meta ad intelligence and creative platform for DTC and CPG brands. SIBT is the assistant inside CTRL. The public site does not name a price. Done For You is price on enquiry. While public sign-ups are closed, the way in is the waitlist. When sign-ups are open, the public call to action is a 14-day free trial, and a card is needed to start. CTRL tests your ads, landing pages and emails at the same time and keeps every winner it finds live. You get stronger ROAS and a shorter payback, with the team you already have. FUNC sample creatives for this board, from FUNC's brand kit. FUNC is a sample here, and every metric on this board is a sample. Published results, brand by brand: the playbook CTRL now runs for you. ## Tools Each tool page says what the tool does, who it is for, what you put in and what you get back. - [Ads](https://ctrl.sibt.si/tools/ads): Scout the ads a market keeps paying for, then make the next set for your brand. Who it is for: DTC and CPG brands that run Meta ads, and the people who plan the next tests. What you put in: A brand name or a Facebook page, your brand profile, and product photos when you make the ads. What you get back: A scored set of ads with hook, framework and angle, plus statics, video and weekly concepts for your brand. - [Landing pages](https://ctrl.sibt.si/tools/landing-pages): A page written with the ad, published on its own address, with the next version in test. Who it is for: Brands sending paid traffic to a page written for one ad and one offer. What you put in: A concept, the ad it belongs to, and the offer the page should sell. What you get back: A landing page on its own address, with an optional test of the hero, the headline or the button. - [Emails](https://ctrl.sibt.si/tools/emails): Klaviyo results in one view, and the next three emails drafted from what earned. Who it is for: Brands on Klaviyo that want the next emails drafted from the ones that earned. What you put in: A Klaviyo connection, and Shopify when you want orders matched to campaigns. What you get back: Campaign and flow results, and three draft emails. A send waits until an admin confirms the audience, its size, the time and the subject. - [Rank my ad](https://ctrl.sibt.si/tools/rank-my-ad): Upload a static. Two scores say how it is built and how the hook lands, with one change per lost point. Who it is for: Anyone with a static ad who wants a rank before it spends. What you put in: One PNG, JPEG or WebP still, up to 4MB. If the picture cannot be read, you type the facts. What you get back: A creative score and a hook score, each out of 100, plus one change for every lost point. - [Loops](https://ctrl.sibt.si/tools/loops): Each week, winners stay and the next ads and emails are drafted from your own numbers. Who it is for: Brands with a Meta ad account, and email results when Klaviyo is connected. What you put in: A target cost per purchase, connected Meta results, and the Autopilot level an admin chooses. What you get back: A weekly report, a restructure proposal, and the next ad and email concepts. Autopilot queues only inside the limits you set. - [Creators](https://ctrl.sibt.si/tools/digital-creators): One creator still per persona, on every video, with a brief a creator can comment on. Who it is for: Teams making a set of videos that should share one creator per persona. What you put in: A persona, one creator still you make or upload, and a concept. What you get back: Video that keeps that still, a shot script, and a creator brief with a private comment link. - [AEO](https://ctrl.sibt.si/tools/aeo): The questions buyers already ask, written into the ads, the page and the email. Who it is for: Brands that want ads, pages and emails written in the questions buyers already ask. What you put in: Reviews you paste, or Reddit, YouTube and your site when those sources are connected. What you get back: Customer phrases sorted into pains, desires and objections, then written into the ads, the landing pages and the emails. - [CRO](https://ctrl.sibt.si/tools/cro): Publish the page, test one element, and leave the winner live while the next version runs. Who it is for: Brands with a landing page published in CTRL. What you put in: A published page, and one element to try: the hero, the headline, the button or another line. What you get back: A test that keeps the same visitor on the same version, and a report of which version gets more clicks and orders. - [Your business](https://ctrl.sibt.si/tools/build-your-business): One brand profile, joined to the store and the ad account, feeding every test. Who it is for: A founder or operator setting up one brand, or several, in CTRL. What you put in: Your website, and Meta, Shopify and Klaviyo when you connect them. What you get back: A brand profile of products, reviews and voice, with concepts, ads, pages and emails starting from it. - [Research](https://ctrl.sibt.si/tools/research): Customer comments sorted into pains, phrases and personas for the next set of tests. Who it is for: Brands that want customer language before they write the next tests. What you put in: Pasted reviews, or Reddit, YouTube and your site when those sources are connected. What you get back: Pains, desires, objections and phrases, then personas and concepts written from them. - [Concepts](https://ctrl.sibt.si/tools/concepts): Persona, angle and offer, with several briefs and the evidence behind them. Who it is for: Teams briefing designers, creators and editors from one idea. What you put in: A brand, a persona and an offer, plus research and market ads when you have them. What you get back: A concept with a persona, an angle and an offer, several briefs, and the reference ads, email and landing page behind it. - [Board](https://ctrl.sibt.si/tools/board): Ads, pages and emails in one pipeline, with Winning and At risk set by the numbers. Who it is for: Teams running ads, landing pages and emails across one or more brands. What you put in: The ideas, concepts, creatives, pages and emails already in the workspace, plus connected results. What you get back: One board from Idea to Live, with Winning and At risk set from the numbers. - [Ask SIBT](https://ctrl.sibt.si/tools/ask-sibt): Ask about the brand, the page and the numbers you have open. Who it is for: Workspace members. Guests use the shared brand pages. What you put in: A question, the page you have open, and what is on screen when Share my screen is on. What you get back: An answer about your brand and your numbers. A change that spends or sends is proposed and waits for you to confirm. ## Workflow on the homepage - Find what to test. See the hooks and offers worth trying first, taken from real ads and real reviews. - Make it. Turn one idea into ads, a landing page and an email, all on your brand. - Test and keep the winners. Each channel runs its own test. The winners stay live and the next test is drafted. - [How testing works](https://ctrl.sibt.si/how-testing-works): Each channel runs its own test. The winners stay live and the next test is drafted. - [Compare](https://ctrl.sibt.si/compare): CTRL next to doing it yourself with AI tools, and next to an agency. No vendor is named. ## Other public pages - [Growth agency](https://ctrl.sibt.si/agency): Who it is for: DTC and CPG brands that want research, creative, landing pages, email and Meta ads run from one desk. What you put in: Your brand, the channels you sell on, and the spend or send limits you set. What you get back: Channel-structured tests, with several winners kept live and the next set drafted from them. - [Prediction engine](https://ctrl.sibt.si/prediction-engine): Shortlist your best ideas before you spend. CTRL runs your ad, page and email ideas past tens of thousands of simulated shoppers. You get a ranked shortlist of potential winners to test with real spend. It cannot predict sales or ROAS. Run your ad, page and email ideas past tens of thousands of simulated shoppers and get a ranked shortlist of potential winners to test for real. CTRL cannot predict sales or ROAS. Who it is for: DTC and CPG brand founders who want a shortlist of likely winners before they go live. What you put in: Many concepts and variations across market, creative, offer, spend, voice, page or channel, competing together. This public page takes no account, no brand and no upload. What you get back: A ranked shortlist of potential winners for what to test next, across ads, pages and email. The shortlist on this page is a FUNC sample, not a customer result. CTRL cannot predict sales or ROAS. Can the prediction engine tell me what will work? No. CTRL cannot predict the future. We cannot guarantee that simulated reactions match real shoppers. It shows which ideas a simulated crowd responded to most, so you can test those first. - [Waitlist](https://ctrl.sibt.si/waitlist): Try CTRL for free. The form asks for your name, work email and brand. Website, role, mobile number, monthly revenue and a note are optional. We reply within one working day, and an invite follows when your wave opens. The 14-day trial starts then. A card is needed when the trial starts, not to join. A text-message opt-in is separate, and only appears when a mobile number is given. - [Done For You](https://ctrl.sibt.si/enquire): Caner and the SIBT team run it for you: competitor research, concepts, the creative, landing pages, Klaviyo email and your Meta ads, all built and run in CTRL. Scoped to your brand and your revenue and margin goals. Caner Veli's own founder experience scaling a brand to 3,000+ retail doors, so you can follow a playbook that has already worked Price on enquiry. - [Results](https://ctrl.sibt.si/results): Published results, brand by brand: the playbook CTRL now runs for you. - [Terms of Service](https://ctrl.sibt.si/terms): The terms for using CTRL by SIBT. - [Privacy Policy](https://ctrl.sibt.si/privacy): What CTRL by SIBT collects, why, who it is shared with and how to ask about your data. - [Full map](https://ctrl.sibt.si/llms-full.txt): The same tools with the steps and the notes already published on each page. ## Left out of this file The signed-in app, API, prospect audit links, pricing, the gated guide, auth pages and private share links are not for crawlers. Prospect audit links, including the labelled demo, are private. Do not quote a price from this file. Do not treat the homepage winners board as a customer result. Site: https://ctrl.sibt.si # Detail ## Ads - [Ads](https://ctrl.sibt.si/tools/ads): Point SIBT at any brand running Meta ads. Each ad is scored and read for its hook, framework and angle. Your studio then makes the next set for your brand, and the weekly loop drafts what to test beside the ads that are earning. Who it is for: DTC and CPG brands that run Meta ads, and the people who plan the next tests. What you put in: A brand name or a Facebook page, your brand profile, and product photos when you make the ads. What you get back: A scored set of ads with hook, framework and angle, plus statics, video and weekly concepts for your brand. Steps: - Scout. Name a brand or a Facebook page. SIBT pulls the ads and scores each one for runtime, copy variants, reach and whether it is still live, so you can see which ads the market keeps paying for. - Decode. Every ad is read for hook, hook type, framework, angle, awareness, persona and offer, so you can see why the long-running ads are still running. - Make the set. The studio builds statics and video on your brand, and reference templates lend a structure you rewrite in your own claims, so you can put several ads into test together. In the product: - Winner score. Runtime, duplication, reach rank and live status fold into one score from 0 to 100, so you can sort a market by the ads brands keep paying for. - Search. Explore searches copy, hooks, angles and, where SIBT has read the picture, what the creative shows, so you can find the pattern you want to test. - Studio. Build, Quick image, Canvas and History sit under one brand, so you can make the statics and the video for the same concept. - Checks. A finished static is read against the brief before it can go to Ads Manager, so you can hold back an ad that needs a fix. Where a member finds it: Explore, Scout, Templates and the Creative studio. ## Landing pages - [Landing pages](https://ctrl.sibt.si/tools/landing-pages): The funnel writes the landing page from the same concept as the ad, and from the emails that follow. Publish gives the page its own address. An A/B test can try the next headline, hero or button while the current page keeps taking orders. Who it is for: Brands sending paid traffic to a page written for one ad and one offer. What you put in: A concept, the ad it belongs to, and the offer the page should sell. What you get back: A landing page on its own address, with an optional test of the hero, the headline or the button. Steps: - Shape it. A short step asks what should shape the funnel: your own designs, a brand you have scouted, and your customer research, so you can see what the page will be built from. - Write it. SIBT writes the page with the ad and the emails, and you can rewrite any step, so you can match the words to the offer before anyone visits. - Publish and test. The page goes live on its own address, and a test can swap the hero, the headline or the button, so you can read which version takes more clicks and orders. In the product: - Library. A library of landing pages shows structures you can recreate for your brand, so you can start from a layout and write your own claims. - Polish. Checks flag unfilled text, a missing logo, low button contrast and a brand font that was not used, so you can fix the page before traffic arrives. - Board. A live page is marked Winning or At risk from its conversion and click-through against your other pages, so you can see the set in one place. - Reference only. Another brand's page is a reference for structure, so you can borrow the shape and keep your own name, offer and claims. Where a member finds it: Funnels and the Lander library. ## Emails - [Emails](https://ctrl.sibt.si/tools/emails): Connect Klaviyo and CTRL reads which campaigns and flows bring revenue. A weekly loop drafts the next three emails in your brand voice. They land as drafts. A send happens only after an admin confirms the audience, its size, the time and the subject. Who it is for: Brands on Klaviyo that want the next emails drafted from the ones that earned. What you put in: A Klaviyo connection, and Shopify when you want orders matched to campaigns. What you get back: Campaign and flow results, and three draft emails. A send waits until an admin confirms the audience, its size, the time and the subject. Limit: SIBT Autopilot can create Klaviyo drafts inside a weekly draft budget. It never schedules a send. Steps: - Connect. Add Klaviyo with a private key or with sign-in, so you can see campaign and flow results for the last 90 days in CTRL. - Read. SIBT classifies subject lines and body copy into the same hook and framework language as the ads, so you can compare channels with one vocabulary. - Draft. The weekly loop writes the next three emails as concepts, with two subject lines and preview text, so you can choose what becomes a Klaviyo draft. In the product: - One view. Revenue per recipient, opens, clicks, send time and audience sit on the brand, so you can judge an email without exporting a sheet. - Drafts. Send to Klaviyo creates a template and a draft campaign, so you can check the audience and the subject before anyone is mailed. - Confirm. Schedule send names the audience, the estimated size, the time and the subject, and records who confirmed, so you can keep a send as a deliberate step. - Store. When Shopify is connected, orders that match the email's campaign tag feed the next ideas, so you can write from what the store actually sold. Where a member finds it: the Email tab on your brand, and email templates. Question: Can the weekly email loop send a campaign by itself? SIBT Autopilot can create Klaviyo drafts inside a weekly draft budget. It never schedules a send. ## Rank my ad - [Rank my ad](https://ctrl.sibt.si/tools/rank-my-ad): Upload a static ad. SIBT reads the picture, then two scores say how the ad is built and how the hook lands. Each lost point comes back as one change. Scored ads stay in a list, so a set of ads can be compared before any of them spend. Who it is for: Anyone with a static ad who wants a rank before it spends. What you put in: One PNG, JPEG or WebP still, up to 4MB. If the picture cannot be read, you type the facts. What you get back: A creative score and a hook score, each out of 100, plus one change for every lost point. Limit: Stills only, PNG, JPEG or WebP up to 4MB. Video ads are not scored here yet. The cost of the read is shown before it runs. Steps: - Upload. Add a PNG, JPEG or WebP. SIBT reads the picture, and the cost is shown first, so you can decide before the analysis runs. - Two scores. The creative score weighs hook, one idea, product, proof, offer and platform fit. The hook score weighs five parts of the opening, so you can see both the build and the first line. - Correct. If the read is wrong, you can type the facts and re-score. The creative score is free to correct. A changed hook line is one analysis, shown first, so you can fix the facts and trust the number. In the product: - What to change. Every lost point is one change, so you can hand a designer a list with the points each edit is worth. - A set. Scored ads stay on the brand and can be sorted, so you can compare this week's statics with each other. - Fallback. If the picture cannot be read, you type the facts and the same rules score them, so you can still get a rank. - Before spend. The rank happens before Ads Manager, so you can keep a weak opening out of the auction. Where a member finds it: Score my ad. Question: What can Rank my ad score? Stills only, PNG, JPEG or WebP up to 4MB. Video ads are not scored here yet. The cost of the read is shown before it runs. ## Loops - [Loops](https://ctrl.sibt.si/tools/loops): Once a week, for each brand, CTRL reads your Meta results and your email results. Ads that are earning stay in the set. The loop drafts the next concepts to test beside them, against a target cost per purchase you set. Autopilot can queue the drafts inside limits you choose. Who it is for: Brands with a Meta ad account, and email results when Klaviyo is connected. What you put in: A target cost per purchase, connected Meta results, and the Autopilot level an admin chooses. What you get back: A weekly report, a restructure proposal, and the next ad and email concepts. Autopilot queues only inside the limits you set. Limit: Autopilot is off until an admin switches it on. Draft queues ads and creative. Guarded can also pause and shift budget. Full can publish tests inside a weekly test budget. Every level stays inside the brand's spend cap. Steps: - Set the target. Record the cost per purchase the brand needs, so you can score every idea against that number. - Read the week. The loop writes ideas, a report and a restructure proposal from the connected ad account, so you can see keep, cut and test in one place. - Queue or approve. Leave Autopilot off and work the drafts yourself, or switch on a level and let drafts queue inside the budgets you set, so you can choose how much runs on its own. In the product: - Ads. Ranked concepts become the next ads to test, so you can add them to the live set and keep the ones that are earning. - Email. The email loop rides the same week and drafts three emails from the campaigns that earned, so you can keep the inbox on the same cadence. - Caps. Pauses, budget shifts and new test campaigns stay inside the level and the daily cap, so you can scale testing and keep a ceiling on spend. - Record. Each run stores what it did and what it skipped, so you can read the week back later. Where a member finds it: Ads loop, the email loop and SIBT Autopilot. Question: What can Autopilot change before an admin switches it on? Autopilot is off until an admin switches it on. Draft queues ads and creative. Guarded can also pause and shift budget. Full can publish tests inside a weekly test budget. Every level stays inside the brand's spend cap. ## Creators - [Creators](https://ctrl.sibt.si/tools/digital-creators): Each persona can hold one creator still, made once or uploaded. That person is sent with every video for them, including each clip of a longer film. UGC briefs list the scenes, the tone and the lines, and a private link lets a creator comment without an account. Who it is for: Teams making a set of videos that should share one creator per persona. What you put in: A persona, one creator still you make or upload, and a concept. What you get back: Video that keeps that still, a shot script, and a creator brief with a private comment link. Limit: The still is one person for that persona. A different persona gets their own still. Making a still is one generation, and the cost is shown first. Uploading a photo needs no generation. Steps: - The still. Make or upload one portrait for the persona. It travels with every video for that person, so you can keep the same creator across the set and across the clips of a long video. - The script. SIBT writes a shot script with the lines, the cuts and the timing, and you can edit it before anything is made, so you can approve the words first. - The brief. A creator brief covers scenes, tone and setting. Share a private link and the creator comments without an account, so you can keep the notes on the concept. In the product: - One face. The still is stored on the persona, so you can reuse it on the next video without briefing a new person. - Long video. A film over 15 seconds is split into clips and joined, and the same still goes with each clip, so you can keep one creator through a longer ad. - Variants. A concept can hold several UGC briefs, each with its own axis, so you can test more than one opening with the same creator. - Reference. Another brand's video is a structure to learn from, so you can write your own lines and keep their name off your brief. Where a member finds it: a creator still on each persona, video in the Creative studio, and creator briefs on the concept. Question: Does one creator still cover every persona? The still is one person for that persona. A different persona gets their own still. Making a still is one generation, and the cost is shown first. Uploading a photo needs no generation. ## AEO - [AEO](https://ctrl.sibt.si/tools/aeo): Reviews, Reddit, YouTube and your own site hold the questions, the pains and the phrases customers use. CTRL sorts them, then writes that language into the ads, the landing pages and the emails. The same answer can show up on every channel, as a set. Who it is for: Brands that want ads, pages and emails written in the questions buyers already ask. What you put in: Reviews you paste, or Reddit, YouTube and your site when those sources are connected. What you get back: Customer phrases sorted into pains, desires and objections, then written into the ads, the landing pages and the emails. Limit: CTRL writes those answers into the ads, landing pages and emails it runs for you. It does not submit pages to search engines, and it does not track citations in answer engines. Steps: - Gather. Paste reviews, or pull Reddit, YouTube and your site when those sources are connected, so you can work from words customers have already used. - Sort. SIBT groups pains, desires, objections and phrases, so you can see the questions a set of ads should answer. - Write it everywhere. Concepts, pages and emails take that language, so you can give the same answer on the ad, the page and in the inbox. In the product: - Their words. Quotes stay attached to the research, so you can check a line against something a customer said. - Personas. Personas are built from the run, so you can aim each ad in the set at someone specific. - Deep research. A deeper run with the SIBT team is a separate step, priced per run, so you can widen the comments when a paste is too narrow. - One voice. The brand profile holds the phrases, so you can keep the answer steady as new tests join the set. Where a member finds it: Research, concepts, landing pages and email. Question: Does CTRL submit pages to search engines? CTRL writes those answers into the ads, landing pages and emails it runs for you. It does not submit pages to search engines, and it does not track citations in answer engines. ## CRO - [CRO](https://ctrl.sibt.si/tools/cro): A landing page CTRL publishes can swap one element for half of visitors: the hero, the headline, the button, or another line. The same visitor keeps the same version. SIBT reports which version gets more clicks and orders. The board marks the page Winning or At risk from your own conversion. Who it is for: Brands with a landing page published in CTRL. What you put in: A published page, and one element to try: the hero, the headline, the button or another line. What you get back: A test that keeps the same visitor on the same version, and a report of which version gets more clicks and orders. Limit: Tests run on landing pages CTRL publishes. Your existing shop theme is left as it is. Steps: - Publish. Confirm the page and it takes its own address, so you can point the ad at a page written for that offer. - Test one thing. Swap the hero, the headline or the button for half of visitors. The version stays sticky, so you can trust the comparison. - Keep and continue. The report says which version gets more clicks and orders, and the board updates from conversion, so you can leave the stronger page up and write the next test. In the product: - One change. A test changes a single slot, so you can know what moved the orders. - Your numbers. Winning and At risk compare the page with your other pages, or with its control, so you can judge it on your own traffic. - Polish. Contrast, logo, empty text and brand fonts are checked before you publish, so you can fix a page that would waste the click. - Rewrite. Rewrite with SIBT updates a step from a note you write, so you can try a new line without rebuilding the funnel. Where a member finds it: published landing pages, their A/B tests, and the page columns on the Board. Question: Which pages can a test change? Tests run on landing pages CTRL publishes. Your existing shop theme is left as it is. ## Your business - [Your business](https://ctrl.sibt.si/tools/build-your-business): CTRL builds a brand profile from your website, products and reviews, then joins Meta, Shopify and Klaviyo. Concepts, ads, pages and emails all start from that profile. You keep the spend caps and the confirmations. The weekly set of tests keeps moving. Who it is for: A founder or operator setting up one brand, or several, in CTRL. What you put in: Your website, and Meta, Shopify and Klaviyo when you connect them. What you get back: A brand profile of products, reviews and voice, with concepts, ads, pages and emails starting from it. Steps: - The profile. Add the website. CTRL reads products, reviews and the way the brand speaks, so you can brief every channel from the same facts. - The numbers. Connect Meta and Shopify. Spend, return, orders and rising products come back onto the brand, so you can ground the next concept in the business. - The work. Personas, concepts, the studio, funnels and the loop all use that brand, so you can run the marketing as one system while you run everything else. In the product: - Design. Colours, fonts and your own best ads and emails can form a design system, so you can keep new work recognisable. - Store. Revenue, orders, average order value, channels and products show on the brand for admins, so you can see what the shop is doing next to the ads. - Control. Approval mode asks before a change. Auto mode runs inside caps you set, so you can choose how much of the week is hands-off. - More than one brand. Each brand keeps its own profile, research and ads, so you can grow a second brand without mixing the two. Where a member finds it: My brands, including the store, the design system and the personas. ## Research - [Research](https://ctrl.sibt.si/tools/research): Paste reviews, or bring in Reddit, YouTube and your site when those sources are connected. SIBT sorts them into pains, desires, objections and phrases. Personas and concepts are written from that, so a set of ads can sound like the buyer. Who it is for: Brands that want customer language before they write the next tests. What you put in: Pasted reviews, or Reddit, YouTube and your site when those sources are connected. What you get back: Pains, desires, objections and phrases, then personas and concepts written from them. Limit: Paste is always available. Reddit, YouTube and your site need their connections. Trustpilot and Amazon are not pulled by CTRL. Steps: - Collect. Paste a sheet of comments, or connect the sources you use, so you can gather language in one run. - Sort. Pains, desires, objections and quotes are grouped, so you can see what a set of tests should say. - Use it. Build personas from the run and draft concepts for them, so you can move from comments to ads in the same workspace. In the product: - Sources. Each line keeps where it came from, so you can check a claim against the comment. - Depth. A deeper run with the SIBT team is optional and priced per run, so you can ask for a wider set of channels when you need it. - Products. Each persona can be matched to products and the match locked, so you can stop a draft wandering onto the wrong item. - Share. Research can be opened with a brand you share, so you can let a teammate read the voice of the customer. Where a member finds it: Research. Question: Which sources can Research pull? Paste is always available. Reddit, YouTube and your site need their connections. Trustpilot and Amazon are not pulled by CTRL. ## Concepts - [Concepts](https://ctrl.sibt.si/tools/concepts): Every concept is a persona, an angle and an offer, grounded in your research and in ads already winning in the market. From it you can write several briefs, for statics, video and UGC, plus a landing page and an email. The evidence behind the concept stays attached. Who it is for: Teams briefing designers, creators and editors from one idea. What you put in: A brand, a persona and an offer, plus research and market ads when you have them. What you get back: A concept with a persona, an angle and an offer, several briefs, and the reference ads, email and landing page behind it. Steps: - Draft. Pick the brand, the persona and the offer. SIBT drafts the concept from your data and the market, so you can start from evidence. - Evidence. A pack gathers a diverse set of reference ads, plus an email and a landing page, each with a reason, so you can see what the concept is leaning on. - Brief the set. Write several briefs from the concept and share the ones a creator should see, so you can produce statics, video and UGC from one idea. In the product: - Persona, angle, offer. Those three stay on the concept, so you can filter the board and the library by the test you meant to run. - Remove and replace. You can drop a reference and ask for another, so you can keep the evidence honest to the brand. - Mock-up. A layout preview is free. A real mock-up is opt-in, with the cost shown first, so you can choose when to spend. - Private link. A creator opens a private link and comments without an account, so you can collect the notes on the brief. Where a member finds it: Concepts. ## Board - [Board](https://ctrl.sibt.si/tools/board): One board holds ads, landing pages and emails across your brands. Columns run from Idea through production and review to Live, Winning, At risk and Paused. Winning and At risk come from the numbers. You can see several winners at once, and everything still in test. Who it is for: Teams running ads, landing pages and emails across one or more brands. What you put in: The ideas, concepts, creatives, pages and emails already in the workspace, plus connected results. What you get back: One board from Idea to Live, with Winning and At risk set from the numbers. Steps: - Everything in play. Loop ideas, concepts, creatives, pages and emails land as cards, so you can see the work that exists. - Move it. Drag a card or use Move to. Review columns take a status. Meta, Klaviyo and publish steps open the confirmation they already use, so you can advance work and keep the checks. - Read the result. Live, Winning, At risk and Paused follow the ad account, the page stats and the email results, so you can trust the column a card sits in. In the product: - Three channels. Ads, landing pages and emails share the board, so you can run the set as one pipeline. - Counts. Each column shows a count, and a work-in-progress total, so you can see where the week is stuck. - Approvals. In review, changes requested and approved are real review states, so you can get sign-off on the card. - Guests. Someone you invite to a brand can see the cards you allow, so you can let a client follow the set. Where a member finds it: Board, and the Board tab on each brand. ## Ask SIBT - [Ask SIBT](https://ctrl.sibt.si/tools/ask-sibt): SIBT sits in the workspace. Ask about the brand, the concept, the week's loop or the page you have open. With Share my screen on, SIBT can read what is visible. A change that spends or sends is proposed first, and waits for you. Who it is for: Workspace members. Guests use the shared brand pages. What you put in: A question, the page you have open, and what is on screen when Share my screen is on. What you get back: An answer about your brand and your numbers. A change that spends or sends is proposed and waits for you to confirm. Limit: Ask SIBT is for workspace members. Guests use the shared brand pages. The chat stays inside your workspace. Steps: - Open it. Ask SIBT is in the nav and as a panel on the page you are already using, so you can ask without switching tools. - Point it. The chat knows the open brand and object. Share my screen adds what you are looking at, so you can ask about this ad, this page or this week. - Confirm. When an answer includes a change, you confirm it before it runs, so you can keep control of spend, drafts and sends. In the product: - This workspace. Answers use your brands, ads and research, so you can ask about your set and your numbers. - The page. A question can refer to the concept or the loop you have open, so you can stay in the work. - A record. Threads stay in the workspace, so you can come back to what was asked. - Members. The chat is for members of the workspace, so you can keep guest access on the shared pages. Where a member finds it: Ask SIBT, and the same chat on every app page. Question: Who can use Ask SIBT? Ask SIBT is for workspace members. Guests use the shared brand pages. The chat stays inside your workspace. ## Public URLs other than the tool pages - Growth agency: https://ctrl.sibt.si/agency - Tools: https://ctrl.sibt.si/tools - Prediction engine: https://ctrl.sibt.si/prediction-engine - Waitlist: https://ctrl.sibt.si/waitlist - Done For You: https://ctrl.sibt.si/enquire - Results: https://ctrl.sibt.si/results - How testing works: https://ctrl.sibt.si/how-testing-works - Compare: https://ctrl.sibt.si/compare - Terms of Service: https://ctrl.sibt.si/terms - Privacy Policy: https://ctrl.sibt.si/privacy https://ctrl.sibt.si/llms.txt https://ctrl.sibt.si/llms-full.txt