# CTRL by SIBT > The agentic marketing platform for growing brands: research, creative, landing pages, email and ads in one place, so you can do what you love while CTRL handles your growth. CTRL is a Meta ad intelligence and creative platform for DTC and CPG brands. SIBT is the assistant inside CTRL. The public site does not name a price. Done For You is price on enquiry. While public sign-ups are closed, the way in is the waitlist. When sign-ups are open, the public call to action is a 14-day free trial, and a card is needed to start. CTRL tests your ads, landing pages and emails at the same time and keeps every winner it finds live. You get stronger ROAS and a shorter payback, with the team you already have. FUNC sample creatives for this board, from FUNC's brand kit. FUNC is a sample here, and every metric on this board is a sample. Published results, brand by brand: the playbook CTRL now runs for you. ## Tools Each tool page says what the tool does, who it is for, what you put in and what you get back. - [Ads](https://ctrl.sibt.si/tools/ads): Scout the ads a market keeps paying for, then make the next set for your brand. Who it is for: DTC and CPG brands that run Meta ads, and the people who plan the next tests. What you put in: A brand name or a Facebook page, your brand profile, and product photos when you make the ads. What you get back: A scored set of ads with hook, framework and angle, plus statics, video and weekly concepts for your brand. - [Landing pages](https://ctrl.sibt.si/tools/landing-pages): A page written with the ad, published on its own address, with the next version in test. Who it is for: Brands sending paid traffic to a page written for one ad and one offer. What you put in: A concept, the ad it belongs to, and the offer the page should sell. What you get back: A landing page on its own address, with an optional test of the hero, the headline or the button. - [Emails](https://ctrl.sibt.si/tools/emails): Klaviyo results in one view, and the next three emails drafted from what earned. Who it is for: Brands on Klaviyo that want the next emails drafted from the ones that earned. What you put in: A Klaviyo connection, and Shopify when you want orders matched to campaigns. What you get back: Campaign and flow results, and three draft emails. A send waits until an admin confirms the audience, its size, the time and the subject. - [Rank my ad](https://ctrl.sibt.si/tools/rank-my-ad): Upload a static. Two scores say how it is built and how the hook lands, with one change per lost point. Who it is for: Anyone with a static ad who wants a rank before it spends. What you put in: One PNG, JPEG or WebP still, up to 4MB. If the picture cannot be read, you type the facts. What you get back: A creative score and a hook score, each out of 100, plus one change for every lost point. - [Loops](https://ctrl.sibt.si/tools/loops): Each week, winners stay and the next ads and emails are drafted from your own numbers. Who it is for: Brands with a Meta ad account, and email results when Klaviyo is connected. What you put in: A target cost per purchase, connected Meta results, and the Autopilot level an admin chooses. What you get back: A weekly report, a restructure proposal, and the next ad and email concepts. Autopilot queues only inside the limits you set. - [Creators](https://ctrl.sibt.si/tools/digital-creators): One creator still per persona, on every video, with a brief a creator can comment on. Who it is for: Teams making a set of videos that should share one creator per persona. What you put in: A persona, one creator still you make or upload, and a concept. What you get back: Video that keeps that still, a shot script, and a creator brief with a private comment link. - [AEO](https://ctrl.sibt.si/tools/aeo): The questions buyers already ask, written into the ads, the page and the email. Who it is for: Brands that want ads, pages and emails written in the questions buyers already ask. What you put in: Reviews you paste, or Reddit, YouTube and your site when those sources are connected. What you get back: Customer phrases sorted into pains, desires and objections, then written into the ads, the landing pages and the emails. - [CRO](https://ctrl.sibt.si/tools/cro): Publish the page, test one element, and leave the winner live while the next version runs. Who it is for: Brands with a landing page published in CTRL. What you put in: A published page, and one element to try: the hero, the headline, the button or another line. What you get back: A test that keeps the same visitor on the same version, and a report of which version gets more clicks and orders. - [Your business](https://ctrl.sibt.si/tools/build-your-business): One brand profile, joined to the store and the ad account, feeding every test. Who it is for: A founder or operator setting up one brand, or several, in CTRL. What you put in: Your website, and Meta, Shopify and Klaviyo when you connect them. What you get back: A brand profile of products, reviews and voice, with concepts, ads, pages and emails starting from it. - [Research](https://ctrl.sibt.si/tools/research): Customer comments sorted into pains, phrases and personas for the next set of tests. Who it is for: Brands that want customer language before they write the next tests. What you put in: Pasted reviews, or Reddit, YouTube and your site when those sources are connected. What you get back: Pains, desires, objections and phrases, then personas and concepts written from them. - [Concepts](https://ctrl.sibt.si/tools/concepts): Persona, angle and offer, with several briefs and the evidence behind them. Who it is for: Teams briefing designers, creators and editors from one idea. What you put in: A brand, a persona and an offer, plus research and market ads when you have them. What you get back: A concept with a persona, an angle and an offer, several briefs, and the reference ads, email and landing page behind it. - [Board](https://ctrl.sibt.si/tools/board): Ads, pages and emails in one pipeline, with Winning and At risk set by the numbers. Who it is for: Teams running ads, landing pages and emails across one or more brands. What you put in: The ideas, concepts, creatives, pages and emails already in the workspace, plus connected results. What you get back: One board from Idea to Live, with Winning and At risk set from the numbers. - [Ask SIBT](https://ctrl.sibt.si/tools/ask-sibt): Ask about the brand, the page and the numbers you have open. Who it is for: Workspace members. Guests use the shared brand pages. What you put in: A question, the page you have open, and what is on screen when Share my screen is on. What you get back: An answer about your brand and your numbers. A change that spends or sends is proposed and waits for you to confirm. ## Workflow on the homepage - Find what to test. See the hooks and offers worth trying first, taken from real ads and real reviews. - Make it. Turn one idea into ads, a landing page and an email, all on your brand. - Test and keep the winners. Each channel runs its own test. The winners stay live and the next test is drafted. - [How testing works](https://ctrl.sibt.si/how-testing-works): Each channel runs its own test. The winners stay live and the next test is drafted. - [Compare](https://ctrl.sibt.si/compare): CTRL next to doing it yourself with AI tools, and next to an agency. No vendor is named. ## Other public pages - [Growth agency](https://ctrl.sibt.si/agency): Who it is for: DTC and CPG brands that want research, creative, landing pages, email and Meta ads run from one desk. What you put in: Your brand, the channels you sell on, and the spend or send limits you set. What you get back: Channel-structured tests, with several winners kept live and the next set drafted from them. - [Prediction engine](https://ctrl.sibt.si/prediction-engine): Shortlist your best ideas before you spend. CTRL runs your ad, page and email ideas past tens of thousands of simulated shoppers. You get a ranked shortlist of potential winners to test with real spend. It cannot predict sales or ROAS. Run your ad, page and email ideas past tens of thousands of simulated shoppers and get a ranked shortlist of potential winners to test for real. CTRL cannot predict sales or ROAS. Who it is for: DTC and CPG brand founders who want a shortlist of likely winners before they go live. What you put in: Many concepts and variations across market, creative, offer, spend, voice, page or channel, competing together. This public page takes no account, no brand and no upload. What you get back: A ranked shortlist of potential winners for what to test next, across ads, pages and email. The shortlist on this page is a FUNC sample, not a customer result. CTRL cannot predict sales or ROAS. Can the prediction engine tell me what will work? No. CTRL cannot predict the future. We cannot guarantee that simulated reactions match real shoppers. It shows which ideas a simulated crowd responded to most, so you can test those first. - [Waitlist](https://ctrl.sibt.si/waitlist): Try CTRL for free. The form asks for your name, work email and brand. Website, role, mobile number, monthly revenue and a note are optional. We reply within one working day, and an invite follows when your wave opens. The 14-day trial starts then. A card is needed when the trial starts, not to join. A text-message opt-in is separate, and only appears when a mobile number is given. - [Done For You](https://ctrl.sibt.si/enquire): Caner and the SIBT team run it for you: competitor research, concepts, the creative, landing pages, Klaviyo email and your Meta ads, all built and run in CTRL. Scoped to your brand and your revenue and margin goals. Caner Veli's own founder experience scaling a brand to 3,000+ retail doors, so you can follow a playbook that has already worked Price on enquiry. - [Results](https://ctrl.sibt.si/results): Published results, brand by brand: the playbook CTRL now runs for you. - [Terms of Service](https://ctrl.sibt.si/terms): The terms for using CTRL by SIBT. - [Privacy Policy](https://ctrl.sibt.si/privacy): What CTRL by SIBT collects, why, who it is shared with and how to ask about your data. - [Full map](https://ctrl.sibt.si/llms-full.txt): The same tools with the steps and the notes already published on each page. ## Left out of this file The signed-in app, API, prospect audit links, pricing, the gated guide, auth pages and private share links are not for crawlers. Prospect audit links, including the labelled demo, are private. Do not quote a price from this file. Do not treat the homepage winners board as a customer result. Site: https://ctrl.sibt.si