Build a whole funnel on us. Then pick a plan.
Every new account gets one-off free credits, about one Starter month: enough to scout competitors, draft concepts, make the creative and build a whole funnel. Add a card to start; nothing is charged until they run out, then the plan you picked begins. Every plan has every feature: plans differ by brands and monthly allowances, which reset on the 1st of each month.
One system for research, creative, landing pages, email and ads, for DTC and CPG brands. Starter is $129 a month, or $99 billed yearly.
Prices in US dollars
Starter
For a founder growing one brand.
- 1 brand profile
- 3,870 AI credits a month, more with credit packs from $20
- 10 brand scouts
- 300 ad analyses
- 40 concepts
- 120 image generations
- 15 copy rewrites
- 10 concept loop runs
- 150 page screenshots
- Usage resets on the 1st of each month
Growth
For brands testing new creative every week.
- 3 brand profiles
- 9,960 AI credits a month, more with credit packs from $20
- 25 brand scouts
- 750 ad analyses
- 80 concepts
- 350 image generations
- 30 copy rewrites
- 20 concept loop runs
- 400 page screenshots
- Usage resets on the 1st of each month
Scale
For operators running a handful of brands.
- 5 brand profiles
- 17,960 AI credits a month, more with credit packs from $20
- 45 brand scouts
- 1,200 ad analyses
- 140 concepts
- 600 image generations
- 50 copy rewrites
- 30 concept loop runs
- 800 page screenshots
- Usage resets on the 1st of each month
Agency
For agencies running up to 20 brands, with room for more.
- 20 brand profiles, more at $39 a month each
- 31,960 AI credits a month, more with credit packs from $20
- 80 brand scouts
- 2,500 ad analyses
- 250 concepts
- 1,000 image generations
- 100 copy rewrites
- 90 concept loop runs
- 2,000 page screenshots
- Usage resets on the 1st of each month
Add up what CTRL replaces.
Bought separately, the tools CTRL covers cost $364 to $821 a month at typical list prices. Enter your brands, ad volume and hourly cost, and tick the tools you pay for today.
What an hour of your time, or your team's, costs. Freelance creative strategists charge $75 an hour and up.
Growth
3 brand profiles, 25 brand scouts, 80 concepts, 350 image generations and 20 concept loop runs a month.
Pays for itself after 5 saved hours a month, or from the tools you cancel alone.
Start with free creditsEvery new account gets one-off free credits: 10 brand scouts, 300 ad analyses, 40 concepts, 120 image generations, 15 copy rewrites and 150 page screenshots. Enough to scout competitors, draft concepts, make the creative and build a whole funnel. Add a card to start; nothing is charged until they run out.
- Starter$129/mo1 brand
- GrowthRecommended$249/mo3 brands
- Scale$449/mo5 brands
- Agency$799/mo20 brands, more at $39 each
How the hours are worked out
Without CTRL, a static ad takes about 0.75 hours and a video ad about 2.5 hours, for research, the brief, production and the upload. Each brand adds about 2 hours a week of competitor research and reporting.
With CTRL, a static takes about 0.15 hours and a video about 0.5 hours to pick the concept, check the output and send it as a draft. Research and reporting drop to about 0.5 hours a week per brand.
Hours back each week are the monthly hours before, less the monthly hours after, divided by 4.33 weeks. Time value is those hours times your hourly cost. The net saving adds the tools you tick and takes off the CTRL plan for the billing you pick.
Category prices are typical monthly list prices, checked 16 Oct 2026. Hours and savings are estimates for planning and will differ by team. Free credits are one-off.
Managed ad spend
3%of managed spend
When SIBT Autopilot runs a brand's Meta ads, or CTRL makes changes in an ad account for you, that account counts as managed. The fee is 3% of the whole account's spend from that date, worked out per calendar month and charged monthly, once per account.
Accounts CTRL only reads, for performance and the ads loop, carry no fee. There is no revenue fee. The Billing page shows each managed account, its spend this month and the fee so far.
Already with SIBT?
CTRL is included in SIBT Partner and Core. One 3% fee on managed ad spend covers SIBT and CTRL, charged monthly. No revenue fee.
Everything in CTRL, on every plan
Ad library and collections
Search scouted Meta ads and save the winners to collections, from the app or straight from the Meta Ad Library with the Chrome extension.
Brand profiles
Each brand gets a profile built from its website, products and reviews. Starter holds 1 brand, Growth 3, Scale 5 and Agency 20, with extra brands at $39 a month each.
Funnels
An ad, a landing page and email flows written by SIBT on your brand, as finished HTML. Rewrite any step with SIBT in plain words.
A/B tests
Publish a funnel's landing page and test one element against another, with clicks and orders counted per version.
Persona visuals
Photoreal images of your customer with your product for funnel pages and emails. Each uses 1 generation.
Customer research
Voice of customer from your reviews, Reddit and YouTube, sorted into insights, hooks and angles.
Canvas
Plan campaigns on a board and ask SIBT about the cards you select. Its suggestions come back as new cards.
Klaviyo push
Send a funnel's emails to your Klaviyo account as templates.
MCP access
Connect your AI tools to your workspace over MCP with an API key.
Deep VOC with the SIBT team
$15per run
The SIBT team scrapes reviews and customer talk across channels, such as Trustpilot, Amazon, Reddit, YouTube, Google, TikTok and Instagram where available. It aims for at least 1,000 reviews and comments across channels and usually takes 30 to 90 minutes.
You get an audit in the customer's own words: top themes with verbatim quotes, sentiment, the customer lexicon, objections, competitor mentions and ranked recommendations, plus every review as research for personas and concepts. A run that ends under 200 results can be cancelled and goes back to your balance.
Top-up packs
Need more generations this month, or video? Add a one-off pack on any plan or during the trial. Video creatives come only from packs. A pack is used after your allowance and ends with the month.
What counts
A scout pulls a brand's ads from the Meta Ad Library. Analyses decode each ad's hook and framework. Each image or video made in the studios is one generation. A copy rewrite is one Rewrite with SIBT run on up to 4 funnel steps.
Changing plan
Upgrade, switch or cancel from the Billing page in the app. Card details and invoices are handled by Stripe.
Pricing questions
- What do the free credits cover?
- Enough to scout competitors, draft concepts, make the creative and build a whole funnel. They do not renew. A card is needed to start, and nothing is charged until they run out.
- What happens when my credits run out?
- Your work stays. Pick a plan to keep creating.
- What is the managed ad spend fee?
- 3% of spend on ad accounts CTRL runs for you, charged monthly. Accounts CTRL only reads carry no fee. There is no revenue fee.
- I am a SIBT client. Do I pay for CTRL?
- CTRL is included in SIBT Partner and Core. One 3% fee covers both.
- Is my ad account safe?
- CTRL reads performance with read-only access. Changes run only when you confirm them or switch on Autopilot, and new ads land as drafts first.
- Can I cancel?
- Yes, from Billing, any time. Annual plans run to the end of the year paid.