Prediction engine · a shortlist before you spend
Shortlist your best ideas before you spend.
CTRL runs your ad, page and email ideas past tens of thousands of simulated shoppers. You get a ranked shortlist of potential winners to test with real spend. It cannot predict sales or ROAS.
Early access is on the waitlist
- Ads, pages and emails
- Ranked shortlist
- Reasons for each pick
Animated view
- 01 Scatter
Variations start apart.
- 02 Interact
Similar options flock.
- 03 Converge
A shortlist remains.
How it works
A crowd of simulated shoppers sorts your ideas, so real spend starts with the strongest few.
Each simulated shopper has its own tastes and views. They react to every idea, influence each other and change their minds, much like a real market. Ideas that keep pulling people in rise to the top.
01 · Scatter
Add your ideas
Bring ads, page versions and emails, or let CTRL draft them. Every idea starts on its own.
02 · Interact
The crowd reacts
Shoppers with different tastes react, talk and shift. Similar ideas flock together.
03 · Converge
Get your shortlist
You see the few ideas worth testing first, with the reasons each one stood out.
What to expect
A better place to start testing. Your real tests still decide.
A shortlist you can act on
- A ranked shortlist of potential winners across ads, pages and email
- Why each one stood out, in plain words
- The shortlist ready to run as real tests in CTRL
What the simulation cannot do
- It cannot predict sales, ROAS or the future
- Simulated reactions may differ from real shoppers
- It helps you choose what to test first. It does not replace the test
Track record
Built by the operators behind these client results.
lower new customer acquisition cost
Duppy Share
ROAS in 14 days
Bottled Baking Co
DTC revenue growth
Thomson & Scott
average sprint growth
Client sprints
Past client work by the team that built CTRL. These results did not come from the prediction engine and are not a forecast for your brand. See the results
Questions
Straight answers.
Can the prediction engine tell me what will work?
No. CTRL cannot predict the future. We cannot guarantee that simulated reactions match real shoppers. It shows which ideas a simulated crowd responded to most, so you can test those first.
What do I get at the end?
A ranked shortlist of potential winners across ads, pages and email, with the reasons each one stood out. You then test the shortlist with real spend.
How is this different from a normal A/B test?
A normal test spends money on every idea. The simulation helps you pick which few ideas deserve real spend first. The real test still decides the winner.
How do I start?
Press Try for free and tell us about your brand. Early access is on the waitlist. Prefer to talk first? Book a walkthrough.
Start your next test with a shortlist.
Try CTRL free. Bring your ideas, see which ones the simulated crowd backs, then test the strongest few for real.
Early access is on the waitlist