Turn one good idea into a full set of ads, ready to brief.
Pick who you are selling to, the angle and the offer. CTRL drafts the concept from your research and from ads already winning in your market, then writes briefs your team can use the same week.
- Faster winners
- Stronger ROAS
- Shorter payback
- Static brieffor your designerDraft
- Video brieffor your editorDraft
- UGC brieffor a creator, private linkShared
- Landing page and emailsame promise, same weekDraft
One idea, many tests, no long calls.
- Clear tests
Know exactly what you are testing
Every concept names the buyer, the angle and the offer, so each result teaches you something.
- Evidence attached
See what each idea leans on
Market ads, an email and a landing page sit beside every concept, each with a reason.
- Work back this week
Briefs out the same day
Static, video and UGC briefs come from one concept, so the work goes out and comes back fast.
Draft, check, brief, launch.
- 01 · Draft
Pick buyer, angle, offer
CTRL drafts the concept from your store data, your research and the market.
- 02 · Evidence
See what it leans on
Reference ads, an email and a landing page, each with a reason. Swap any that do not fit.
- 03 · Brief
Hand the work over
Write briefs for statics, video and UGC, and share a private link. Creators comment without an account.
- 04 · Launch
Make and test the set
Send the concept to Ads to make the set, then score each static with Rank my ad.
Everything one idea needs to go live.
- A concept cardBuyer, angle, offer and one line that sums up the idea.
- EvidenceThe market ads, email and page the idea leans on, with a reason for each.
- Static briefHeadline, visual and layout notes your designer can work from today.
- Video and UGC briefsScenes, hooks and talking points for an editor or a creator.
- Page and email briefThe same promise carried into the landing page and the next email.
- A private share linkCreators and freelancers comment on the brief without an account.
Concepts built on your real numbers.
Connect the accounts you already run. CTRL reads what's working and writes the next tests.
- ShopifyOrders and products
- MetaAds and results
- TikTokAds and results
- Email flows
- Google AdsSearch and shopping
- YouTubeVideo and comments
Before you start.
Does a mock-up cost extra?
A layout preview is free. A full mock-up is opt-in, with the cost shown first, so you choose when to spend.
Can a creator see the brief without an account?
Yes. A creator opens a private link and leaves comments on the brief.
What if a reference ad is wrong for my brand?
Remove it and ask for another, so the evidence stays true to your brand.
Do I need research first?
No. Concepts work from a brand, a buyer and an offer. They get sharper with Research and market ads behind them.
From brief to live test.
CTRL works best in job order: Research, Concepts, Ads, Rank my ad, then Loops. Each step feeds the next.
- 01ResearchLearn what buyers say
- You are here02ConceptsPick buyer, angle and offer
- 03AdsMake the set on your brand
- 04Rank my adScore each static before spend
- 05LoopsScale winners every week
Ads
Make the statics and video for this concept, on your brand, with no shoot.
Draft your first concept and brief the whole set.
- 01 · Sign up freeTell us about your brand and what you sell.
- 02 · ConnectLink Shopify, Meta and Klaviyo, the accounts you already run.
- 03 · TestCTRL shows what is working and drafts your first set of tests.