CCTRLby SIBT
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Board

See the whole set, from idea to winning.

One board holds ads, landing pages and emails across your brands. Columns run from Idea through production and review to Live, Winning, At risk and Paused. Winning and At risk come from the numbers. You can see several winners at once, and everything still in test.

Who it is for
Teams running ads, landing pages and emails across one or more brands.
What you put in
The ideas, concepts, creatives, pages and emails already in the workspace, plus connected results.
What you get back
One board from Idea to Live, with Winning and At risk set from the numbers.
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Early access is on the waitlist

  • Faster winners

    Winning is a column fed by results, so you can see every earner across ads, pages and email in one view.

  • Stronger ROAS

    At risk flags a cost, a frequency or a page that has fallen behind, so you can move spend toward the ads that are holding their return.

  • Shorter payback

    Idea to Live is a drag or a menu, so you can get a finished asset into market without a spreadsheet.

  • Faster growth

    Filters split the board by brand, channel, format and persona, so you can grow one brand and still find its set.

How a set is held

Several winners, structured by channel.

IllustrationSeveral winners on each channel, with a test beside them.

Ads

2 winning
  • Problem hook, staticWinning
    Winner score 86
  • Creator, opening lineWinning
    Winner score 79
  • Offer carouselTesting
    Winner score 64

Landing pages

2 winning
  • Offer pageWinning
    Orders from the click
  • Story pageWinning
    Orders from the click
  • New headlineTesting
    In an A/B test

Emails

2 winning
  • Welcome, second emailWinning
    Revenue per recipient
  • Browse abandonWinning
    Revenue per recipient
  • New offerTesting
    Draft, waiting to send
How it works
  1. 1

    Everything in play

    Loop ideas, concepts, creatives, pages and emails land as cards, so you can see the work that exists.

  2. 2

    Move it

    Drag a card or use Move to. Review columns take a status. Meta, Klaviyo and publish steps open the confirmation they already use, so you can advance work and keep the checks.

  3. 3

    Read the result

    Live, Winning, At risk and Paused follow the ad account, the page stats and the email results, so you can trust the column a card sits in.

What you can do

In CTRL this is Board, and the Board tab on each brand.

  • Three channels

    Ads, landing pages and emails share the board, so you can run the set as one pipeline.

  • Counts

    Each column shows a count, and a work-in-progress total, so you can see where the week is stuck.

  • Approvals

    In review, changes requested and approved are real review states, so you can get sign-off on the card.

  • Guests

    Someone you invite to a brand can see the cards you allow, so you can let a client follow the set.

Also in the set

Put every ad, page and email on the board and watch the winners gather.

Try CTRL free. Tell us about your brand. We reply within one working day, and we invite you when your wave opens.

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