Find the ads your market keeps paying for. Then make yours.
Name any brand on Meta. CTRL shows which of its ads have run longest and why they work, then makes a set of statics and video for your brand, ready to test together.
- Faster winners
- Stronger ROAS
- Shorter payback
Spacegoods749 scouted · 97 runningrunning 79 days
Pooch & Mutt554 scouted · 505 runningrunning 208 days
- Hook
- Story open
- Structure
- Customer testimonial
- Why it works
- A real story first, then the proof.
Start from proof, not a blank page.
- Less guesswork
Build on ads that already sell
Long-running ads are the ones brands pay for again and again. You start from those, not from a hunch.
- No shoot
A full set from your product photos
Statics and video are made on your brand from the photos you already have.
- Faster winners
Test a set, not a single ad
Several angles go live together, so you find the winner in one round instead of five.
Four steps to a set worth testing.
- 01 · Scout
See what is working
Type a brand or a Facebook page. Every live ad comes back ranked by how long it has run.
- 02 · Decode
Learn why it works
Each ad is broken into its hook, structure and angle, so you build on what sells without copying it.
- 03 · Make
Get your own set
Statics and video on your brand, from your product photos, in the formats each placement needs.
- 04 · Test
Find the winner
Run the set side by side. Score the statics first with Rank my ad, then let Loops scale the winner.
Everything you need for the next round of tests.
- A scored ad boardAny brand's live Meta ads, ranked by days running and versions made.
- Decoded adsHook, hook type, structure and buyer stage for every ad, in plain English.
- A set of staticsFeed, stories and carousel sizes, made on your brand.
- Video adsShort video cuts from your product photos, ready for Reels and TikTok.
- UGC briefsA brief for a creator when you want a real face on camera.
- Swipe fileEvery ad you save, in one place, with the reason it works.
Any brand's live ads, scored.
CTRL reads a brand's live Meta ads, then decodes each one into its hook, hook type and structure.
- Spacegoods749 ads scouted · 97 running nowStory open · Customer testimonial · running 79 daysLive
- IM8 Health1,065 ads scouted · 766 running nowOffer-led · Before, after, bridge · running 46 daysLive
- smol300 ads scouted · 274 running nowBold claim · Offer stack · running 4 daysLive
- Pooch & Mutt554 ads scouted · 505 running nowAudience callout · Listicle · running 208 daysLive
Why the long-running ads win.
Every ad here has run for at least 21 days. Brands only pay for ads that sell.
- Gousto · running 240 days, still live
“It's like having a restaurant in your house every meal time”
- Hook
- Bold claim
- Structure
- Offer stack
- Buyer stage
- Most aware
A customer quote opens the ad, then the offer is stacked: price per portion, 50% off, free delivery, cancel any time.
- Bloom & Wild · running 218 days, still live
“We're giving you £10 off to give life some more whimsy”
- Hook
- Bold claim
- Structure
- Offer stack
- Buyer stage
- Most aware
The offer is the hook. One clear saving, one code, one action.
- Vita Coco · running 130 days, still live
“The OG coconut water.”
- Hook
- Bold claim
- Structure
- Reasons why
- Buyer stage
- Solution aware
Four words claim the category, then the reasons follow.
Made for the channels you already spend on.
Connect the accounts you already run. CTRL reads what's working and writes the next tests.
- ShopifyOrders and products
- MetaAds and results
- TikTokAds and results
- Email flows
- Google AdsSearch and shopping
- YouTubeVideo and comments
Before you start.
Which ads can CTRL scout?
Any brand running Meta ads. Search by brand name or Facebook page.
Do I need a photo shoot?
No. Statics and video are made from your own product photos, on your brand.
Will my ads copy a competitor?
No. CTRL borrows the structure and the reason an ad works, never another brand's name, logo or claims.
What is a winner score?
A score out of 100 based on how long an ad has run, how many versions the brand made and how far it reached. Long-running ads are the ones brands pay for again.
Can I make video as well as statics?
Yes. Each set includes statics and short video, made on your brand.
Score the set, then scale the winner.
CTRL works best in job order: Research, Concepts, Ads, Rank my ad, then Loops. Each step feeds the next.
- 01ResearchLearn what buyers say
- 02ConceptsPick buyer, angle and offer
- You are here03AdsMake the set on your brand
- 04Rank my adScore each static before spend
- 05LoopsScale winners every week
Rank my ad
Score each static and fix the weak points before it spends a penny.
Scout your market and put your next set into test.
- 01 · Sign up freeTell us about your brand and what you sell.
- 02 · ConnectLink Shopify, Meta and Klaviyo, the accounts you already run.
- 03 · TestCTRL shows what is working and drafts your first set of tests.