Find, make and scale more winning ads.
Five tools, one job each. Learn what your buyers say, turn it into ads on your brand, score them before you spend, and let winners run while next week's tests draft themselves.
- Faster winners
- Stronger ROAS
- Shorter payback
- ✓Research212 customer lines sorted
- ✓Concepts3 concepts briefed
- ✓Ads8 ads made on brand
- ✓Rank my ad6 of 8 ready to test
- ✓LoopsWinners live, next tests drafted
Five steps from first idea to a winner on every channel.
Start at step one, or jump in where you are. Every step hands its work to the next, so nothing gets re-briefed.
- 01ResearchWhat your buyers say, and the hooks your market already pays for.
- 02ConceptsOne buyer, one angle, one offer, briefed for the whole set.
- 03AdsStatics and video on your brand, no shoot.
- 04Rank my adA score and one fix per lost point, before spend.
- 05LoopsWinners stay live. Next week's tests arrive drafted.
- In
What you bring
Your store, your ad account, your email list and a few reviews. No brief, no deck, no agency call.
- Out
What comes back
A set of ads, a matching page and the next three emails, each tied to a buyer and a reason.
- Every week
What carries on
Winners stay live on every channel. Losers are flagged. The next tests are drafted for your approval.
One set of tools across every channel you sell on.
Connect the accounts you already run. CTRL reads what's working and writes the next tests.
- ShopifyOrders and products
- MetaAds and results
- TikTokAds and results
- Email flows
- Google AdsSearch and shopping
- YouTubeVideo and comments
Shopify ordersCTRL reads resultsMeta, TikTok, Google AdsCTRL writes next testsKlaviyo emails
What each tool gives you back.
Grouped by the job it does.
Start from what already sells.
- You get: Customer voice report
Research
Your customers' own words, sorted into pains, wants and doubts.
See Research → - You get: Decoded ad board
Ads (Scout)
See which competitor ads run longest, and why they work.
See Ads → - You get: Question list
AEO
The questions buyers already ask, answered in your ads, page and email.
See AEO →
One idea becomes ads, pages and emails on your brand.
- You get: Concept and briefs
Concepts
One clear idea per test, with briefs your team can use the same week.
See Concepts → - You get: A set of ads
Ads (Make)
Statics and video for your brand, ready to test together.
See Ads → - You get: Published page
Landing pages
A page written to match the ad, live on its own address.
See Landing pages → - You get: Email drafts
Emails
Your next three Klaviyo emails, drafted from what already earned.
See Emails → - You get: Creator stills
Creators
One consistent creator face for each buyer type, on every video.
See Creators → - You get: Brand profile
Your brand
One brand profile that feeds every test, joined to your store.
See Your brand →
Spend on the strongest ads and scale the winners.
- You get: Two scores and fixes
Rank my ad
Score a static before you spend on it, with one fix per lost point.
See Rank my ad → - You get: Weekly board
Loops
Each week, winners stay live and the next tests are drafted for you.
See Loops → - You get: A/B result
CRO
Test one part of the page at a time and leave the winner live.
See CRO → - You get: Pipeline
Board
Every ad, page and email in one view, marked winning or at risk.
See Board → - You get: Answers
Ask SIBT
Ask questions about your brand and your numbers, in plain English.
See Ask SIBT → - You get: Forecast
Prediction engine
See a likely range of outcomes before you go live.
See Prediction engine →
Before you start.
Where should I start?
With Research if you are not sure what to say. With Ads if you want to see what your market already pays for. With Rank my ad if you have statics ready to go.
Do I need every tool?
No. Each tool does one job and works on its own. Used in order, each one feeds the next, so you get more from each run.
Who is CTRL for?
DTC and CPG brands that sell online and run paid social. Founders, growth leads and small teams who want more winning ads without a bigger team.
What does it cost to start?
Nothing. CTRL is free to start, and you see the cost of any paid run before it happens.
Put your first full set into test.
- 01 · Sign up freeTell us about your brand and what you sell.
- 02 · ConnectLink Shopify, Meta and Klaviyo, the accounts you already run.
- 03 · TestCTRL shows what is working and drafts your first set of tests.