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The brand profile every test starts from.
Products, a persona and a concept feed the ads, the pages and the emails.
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Brand profileFUNC sample
Sample brand
FUNC
FocusGutCalm
Greens
sample
Mushroom coffee
sample
One scoop
sample
Persona
Supplement-curious adults
Concept
- Angle · Your 8am, sorted.
- Offer · The bundle
Ad
Winning
Page
Winning
Email
Winning
FUNC sample. The profile, the persona and the concept the ads, the page and the email start from.
- Faster winners
sample
- Stronger ROAS
sample
- Shorter payback
sample
- Faster growth
sample
Build the profile, then test from it.
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