Write ads in the words your customers already use.
CTRL reads your reviews, Reddit threads, YouTube comments and your site, then sorts every line into pains, wants and doubts. Your next ads, pages and emails sound like your buyer.
- Faster winners
- Stronger ROAS
- Shorter payback
“The value for money on these gummies is not good”
“is there even creatine in it.”
“The only creatine that I remember to take daily because they taste like a treat!!”
- POV78
- Pain point68
- Audience callout66
- Question59
“Failed every time you've tried powdered supplements? You're not alone.”
Stop guessing what to say.
- Better hooks
Open with a line buyers already said
Every hook starts from a real customer quote, so you test openings with proof behind them.
- Less wasted spend
Back the message buyers asked for
Angles come from real pains and wants, so budget goes behind a message your market has already voiced.
- Faster briefs
No new research project
One run becomes buyer profiles you can match to products, ready to brief next week's ads.
From comments to ads in four steps.
- 01 · Collect
Bring in comments
Paste a sheet of reviews, or connect Reddit, YouTube and your site.
- 02 · Sort
See what buyers feel
Pains, wants, doubts and phrases are grouped. Every line links back to its source.
- 03 · Rank
See which hooks sell
CTRL ranks the hook types still running in your category, so you start with what your market rewards.
- 04 · Use it
Brief the next set
Turn the run into buyer profiles and concepts, then into ads, a landing page and an email.
A customer voice report your whole team can use.
- Pains, wants and doubtsEvery comment sorted and counted, so you see what matters most to buyers.
- Verbatim quotesThe exact words buyers use, ready to drop into a headline or a hook.
- Buyer profilesGroups of buyers with what they want, matched to the products they buy.
- Hook rankingsThe hook types your category keeps paying for, scored out of 100.
- Angles and first hooksDraft angles and hooks written from the quotes, ready for Concepts.
- A shareable linkTeammates and creators read the same report, with every source attached.
See which hooks your market keeps paying for.
Ranked across 3,366 scouted ads from 5 brands. Start with the hook types your category already rewards, then make them yours.
- POV17 ads · 57 days78
- Pain point106 ads · 42 days68
- Audience callout78 ads · 31 days66
- Myth-buster15 ads · 45 days62
- Question371 ads · 17 days59
Reads the channels your buyers already talk on.
Connect the accounts you already run. CTRL reads what's working and writes the next tests.
- ShopifyOrders and products
- MetaAds and results
- TikTokAds and results
- Email flows
- Google AdsSearch and shopping
- YouTubeVideo and comments
Before you start.
Where do the comments come from?
Paste reviews from anywhere, or connect Reddit, YouTube and your own site. Every line links back to where it came from.
Can I check a quote before it goes in an ad?
Yes. Click any line to see the original comment, so every claim is backed by a real buyer.
What do I do with the report?
Send it straight into Concepts. Buyer profiles, angles and hooks carry across, so your next brief is half written.
Is there a deeper option?
Yes. A deeper run with the SIBT team covers a wider set of channels, priced per run.
Can my team see it?
Yes. Share the brand and any teammate can read the customer voice report.
Turn what you learned into tests.
CTRL works best in job order: Research, Concepts, Ads, Rank my ad, then Loops. Each step feeds the next.
- You are here01ResearchLearn what buyers say
- 02ConceptsPick buyer, angle and offer
- 03AdsMake the set on your brand
- 04Rank my adScore each static before spend
- 05LoopsScale winners every week
Concepts
Pick the buyer, the angle and the offer from this run, then brief the whole set.
Find out what your customers are really saying.
- 01 · Sign up freeTell us about your brand and what you sell.
- 02 · ConnectLink Shopify, Meta and Klaviyo, the accounts you already run.
- 03 · TestCTRL shows what is working and drafts your first set of tests.